Unkitted Cotton | Why we choose Cotton.
Unkitted Cotton is the way to go. Material choice is part of the design. Polyester is the common option for sublimation across the industry, and that's why we intentionally chose a different route. A route that prioritizes comfort, longevity, and responsibility over convenience.
Every UNKITTED Cotton garment is made using 95% cotton or higher* because streetwear should feel natural, wear better over time, and live beyond a single season.
BETTER FOR YOU
Unkitted Cotton offers a level of comfort and breathability that synthetic fabrics can’t replicate. It moves naturally, feels softer on the skin, and becomes better with wear. At the end of the day, do you really want to wear plastic?
Our printing approach allows the design to integrate into the fabric rather than sit on top of it, creating a finish that feels subtle, durable, and made to be worn daily, not treated carefully.
BETTER FOR HOW WE BUILD
Working with high-cotton garments requires more precision and control throughout production. It’s not the easiest path, but it’s the one that aligns with how UNKITTED operates.
This choice reflects a focus on:
Long-term quality over short-term efficiency
Thoughtful production over mass shortcuts
Pieces designed to last, not to be replaced
BETTER FOR THE PLANET
Synthetic fabrics are often chosen for speed and scale. Unkitted Cotton supports a slower, more intentional production process, one that values durability and reduced waste.
By making garments that hold up over time, we reduce the need for constant replacement and overproduction. Fewer throwaway pieces means less impact overall.
THE STANDARD WE HOLD
We don’t choose materials based on what’s easiest to print.
We choose them based on how they feel, how they wear, and how long they stay relevant.
Using Unkitted cotton isn’t the fastest option.
It’s the one that makes sense.
*This includes our Unkitted Tees, Unkitted Crewnecks & Unkitted Hoodies.